Amsterdam Watch Company

The mechanical watch landscape is evolving and having a strong, digital presence is key to survival.

Platform

Website

Roles

Identity, Digital

Client

HIB Studio

Year

2019

01.A

An introduction

For vintage watch collectors, the Amsterdam Watch Company is a well know haven for all that makes a watch enthusiast's heart tick (see what I did there).
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I was challenged to bring the signature AWCo shopping experience from their brick and mortar store online, without losing the sense of tailor-made customer experience. A big honour, since I’m a huge watch-nerd myself.

01.B

A new starting ground

AWCo's core business is selling watches. However, they don’t want to complete the actual sale online, because they feel passionate about giving their customers a special, personal kind of attention. That’s why we decided to focus on two of the client’s main goals:
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1 — Show the in-house knowledge and expertise by highlighting in depth articles, written by the AWCo staff.
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2 — Bring attention to another product which they do sell online, watch straps.

01.C

Timeline

We introduced the ‘timeline’ as a unique feature for AWCo. Whenever there is an area of interest, the user can tap the sidebar, which will expand into a knowledge section.

01.D

Focussing on what matters

The watches at AWCo speak for themselves, that’s why we’ve opted for a clean design, bold typography and lots of space for it’s photography to shine.

01.E

Illustrations

To add some more personality to the rebrand and also make a visual link between the website and physical store, I’ve made a total of 10 illustrations, inspired by watch-faces and old school tattoo styling.
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These “icons” – as we’ve called them – are also visible in-store and are placed strategically, next to watches for sale, to help tell their stories.